Browse, filter, and copy tracking macros by platform.
809 macros shown
Company
Parameter
Macro
Description
Copy
Everflow
adv1
{adv1}
Pass additional datapoints to Everflow
Everflow
adv2
{adv2}
Pass additional datapoints to Everflow
Everflow
adv3
{adv3}
Pass additional datapoints to Everflow
Everflow
adv4
{adv4}
Pass additional datapoints to Everflow
Everflow
adv5
{adv5}
Pass additional datapoints to Everflow
Everflow
advertiser_id
{advertiser_id}
ID of an Advertiser on the network
Everflow
advertiser_name
{advertiser_name}
Name of an Advertiser on the network
Everflow
affiliate_encoded_id
{affiliate_encoded_id}
Encoded version of the affiliate_id
Everflow
affiliate_id
{affiliate_id}
ID of a Partner on the network
Everflow
affiliate_name
{affiliate_name}
Name of a Partner on the network
Everflow
amount
{amount}
Revenue received from an Advertiser via Advertiser Postback
Everflow
android_id
{android_id}
Unique ID for Android devices
Everflow
android_id_md5
{android_id_md5}
MD5 hashed value of the android_id
Everflow
android_id_sha1
{android_id_sha1}
SHA1 hashed value of the android_id
Everflow
app_id
{app_id}
Application identifier when an MMP fires a postback
Everflow
category
{category}
Category as defined in Everflow
Everflow
creative_id
{creative_id}
ID of the creative associated with the Click
Everflow
creative_name
{creative_name}
Name of the creative associated with the Click
Everflow
currency
{currency}
Currency used when advertiser fires conversions
Everflow
datetime
{datetime}
Date and time of an event formatted as YYYY-MM-DD HH:MM:SS (UTC)
Everflow
device_brand
{device_brand}
Mobile device manufacturer name
Everflow
device_browser
{device_browser}
Device browser name
Everflow
device_language
{device_language}
Two-letter ISO 639-1 code for device language
Everflow
device_model
{device_model}
Mobile device model name
Everflow
device_os_version
{device_os_version}
Device operating system version
Everflow
device_platform
{device_platform}
Device operating system platform
Everflow
device_type
{device_type}
Device type (Mobile, Tablet, PC)
Everflow
discount
{discount}
Coupon code for Shopify integrations
Everflow
email
{email}
User's email address to pass in Advertiser Postback
Everflow
event_id
{event_id}
Event ID from Everflow to pass in Partner Postback
Everflow
adv_event_id
{adv_event_id}
Advertiser Event ID from Everflow for Partner Postback
Everflow
event_name
{event_name}
Event Name from Everflow for Partner Postback
Everflow
fbclid
{fbclid}
Facebook click ID
Everflow
firstname
{firstname}
First name used to pre‑populate a field
Everflow
gclid
{gclid}
Google Ads click ID
Everflow
geo_country_code
{geo_country_code}
Two‑letter country code (ISO 3166‑1 alpha‑2)
Everflow
geo_country_name
{geo_country_name}
Country name
Everflow
geo_region_code
{geo_region_code}
Two‑character region code
Everflow
geo_region_name
{geo_region_name}
Region name
Everflow
geo_proxy
{geo_proxy}
0 = click not from proxy, 1 = click from known proxy
Everflow
google_aid
{google_aid}
Google Advertiser ID
Everflow
idfa
{idfa}
Apple's Identifier for Advertisers
Everflow
idfa_md5
{idfa_md5}
MD5 hashed value of the IDFA
Everflow
idfa_sha1
{idfa_sha1}
SHA1 hashed value of the IDFA
Everflow
impression_tracking_id
{impression_tracking_id}
Unique ID associated with an impression
Everflow
lastname
{lastname}
Last name used to pre‑populate a field
Everflow
mac_address
{mac_address}
Device Wi‑Fi/Ethernet interface MAC address
Everflow
mac_address_md5
{mac_address_md5}
MD5 hashed value of the MAC address
Everflow
mac_address_sha1
{mac_address_sha1}
SHA1 hashed value of the MAC address
Everflow
offer_currency
{offer_currency}
Currency of an offer
Everflow
offer_id
{offer_id}
ID of an offer on the network
Everflow
offer_name
{offer_name}
Name of an offer on the network
Everflow
offer_project_id
{offer_project_id}
ID of an offer project
Everflow
order_id
{order_id}
Order ID received via advertiser postback
Everflow
payout_amount
{payout_amount}
Amount paid to a partner for a conversion or event
Everflow
random
{random}
Random value from 100,000,000 to 999,999,999
Everflow
revenue_amount
{revenue_amount}
Base revenue amount passed to advertiser
Everflow
sale_amount
{sale_amount}
Sale amount associated with the order
Everflow
session_ip
{session_ip}
IP address of the user
Everflow
source_id / affiliate_source_id
{source_id} / {affiliate_source_id}
ID of a partner's source
Everflow
sub1
{sub1}
Sub ID 1 in the partner tracking URL
Everflow
sub2
{sub2}
Sub ID 2 in the partner tracking URL
Everflow
sub3
{sub3}
Sub ID 3 in the partner tracking URL
Everflow
sub4
{sub4}
Sub ID 4 in the partner tracking URL
Everflow
sub5
{sub5}
Sub ID 5 in the partner tracking URL
Everflow
timestamp
{timestamp}
UNIX timestamp of an event (UTC)
Everflow
transaction_id
{transaction_id}
Unique click ID generated by Everflow
Everflow
unique_click
{unique_click}
Identifies whether the click is unique (1) or duplicate (0)
Everflow
user_agent
{user_agent}
User‑agent string of the device
Everflow
user_id
{user_id}
Partner‑specific unique user ID
Everflow
user_ip
{conversion_ip}
User IP passed from advertiser
Voluum
clickid
{clickid}
Voluum click ID value
Voluum
externalid
{externalid}
Click ID assigned by a traffic source platform
Voluum
externalidparameter
{externalidparameter}
External ID type
Voluum
click.id
{click.id}
Token for passing click ID value to a traffic source via postback URL
Voluum
payout
{payout}
Offer payout value
Voluum
cost
{cost}
Visit cost value
Voluum
campaign.id
{campaign.id}
Campaign ID value
Voluum
campaign.name
{campaign.name}
Campaign name
Voluum
trafficsource.id
{trafficsource.id}
Traffic source ID
Voluum
trafficsource.name
{trafficsource.name}
Traffic source name
Voluum
device
{device}
Device type
Voluum
brand
{brand}
Device brand
Voluum
model
{model}
Device model
Voluum
browser
{browser}
Browser name
Voluum
browserversion
{browserversion}
Browser version
Voluum
os
{os}
Operating system name
Voluum
osversion
{osversion}
Operating system version
Voluum
country
{country}
2-letter country code
Voluum
countryname
{countryname}
Country name
Voluum
region
{region}
Region
Voluum
city
{city}
City
Voluum
isp
{isp}
Internet service provider name
Voluum
connection.type
{connection.type}
Connection type
Voluum
carrier
{carrier}
Mobile carrier
Voluum
ip
{ip}
IP address of a visitor
Voluum
referrerdomain
{referrerdomain}
Referrer domain
Voluum
language
{language}
Language
Voluum
transaction.id
{transaction.id}
Transaction ID passed from an affiliate network
Voluum
var1
{var1}
Custom variable 1 matched with traffic source’s token
Voluum
var2
{var2}
Custom variable 2
Voluum
var3
{var3}
Custom variable 3
Voluum
var4
{var4}
Custom variable 4
Voluum
var5
{var5}
Custom variable 5
Voluum
var6
{var6}
Custom variable 6
Voluum
var7
{var7}
Custom variable 7
Voluum
var8
{var8}
Custom variable 8
Voluum
var9
{var9}
Custom variable 9
Voluum
var10
{var10}
Custom variable 10
Voluum
var:variable name
{var:variable name}
Custom variable name
Voluum
eventType
{eventType}
Custom conversion event type
Voluum
conversion.cost
{conversion.cost}
Cost of a conversion
Voluum
workspace.id
{workspace.id}
Workspace ID
Voluum
workspace.name
{workspace.name}
Workspace name
Voluum
path.id
{path.id}
Path ID used in a campaign
Voluum
useragent
{useragent}
Visitor's user agent
Voluum
trackingdomain
{trackingdomain}
Tracking domain name
Voluum
postbacktime
{postbacktime}
Postback time
Voluum
payout.currency
{payout.currency}
Currency of the payout
Voluum
param1
{param1}
Additional postback parameter 1
Voluum
param2
{param2}
Additional postback parameter 2
Voluum
param3
{param3}
Additional postback parameter 3
Voluum
param4
{param4}
Additional postback parameter 4
Voluum
param5
{param5}
Additional postback parameter 5
Voluum
path.name
{path.name}
Name of the path
Voluum
cid
cid
Parameter used to pass Voluum click ID
Voluum
payout
payout
Parameter used to pass revenue amount per conversion
Voluum
txid
txid
Parameter used to pass unique transaction ID for each conversion
Voluum
et
et
Parameter used to track different conversion types
Voluum
currency
currency
Parameter to pass payout currency
Affise
uagent
{uagent}
User agent of user browser
Affise
device_type
{device_type}
Device type (mediahub, mobile, ereader, console, tv, tablet, desktop, smartwatch)
Affise
ip
{ip}
User IP address
Affise
sub1
{sub1}
Sub account 1
Affise
sub2
{sub2}
Sub account 2
Affise
sub3
{sub3}
Sub account 3
Affise
sub4
{sub4}
Sub account 4
Affise
sub5
{sub5}
Sub account 5
Affise
sub6
{sub6}
Sub account 6
Affise
sub7
{sub7}
Sub account 7
Affise
sub8
{sub8}
Sub account 8
Affise
sub9
{sub9}
Sub account 9 (certain plans)
Affise
sub10
{sub10}
Sub account 10 (certain plans)
Affise
sub11
{sub11}
Sub account 11 (certain plans)
Affise
sub12
{sub12}
Sub account 12 (certain plans)
Affise
sub13
{sub13}
Sub account 13 (certain plans)
Affise
sub14
{sub14}
Sub account 14 (certain plans)
Affise
sub15
{sub15}
Sub account 15 (certain plans)
Affise
sub16
{sub16}
Sub account 16 (certain plans)
Affise
sub17
{sub17}
Sub account 17 (certain plans)
Affise
sub18
{sub18}
Sub account 18 (certain plans)
Affise
sub19
{sub19}
Sub account 19 (certain plans)
Affise
sub20
{sub20}
Sub account 20 (certain plans)
Affise
sub21
{sub21}
Sub account 21 (certain plans)
Affise
sub22
{sub22}
Sub account 22 (certain plans)
Affise
sub23
{sub23}
Sub account 23 (certain plans)
Affise
sub24
{sub24}
Sub account 24 (certain plans)
Affise
sub25
{sub25}
Sub account 25 (certain plans)
Affise
sub26
{sub26}
Sub account 26 (certain plans)
Affise
sub27
{sub27}
Sub account 27 (certain plans)
Affise
sub28
{sub28}
Sub account 28 (certain plans)
Affise
sub29
{sub29}
Sub account 29 (certain plans)
Affise
sub30
{sub30}
Sub account 30 (certain plans)
Affise
ref_id
{ref_id}
Additional macro for postback URL
Affise
os_id
{os_id}
Additional macro for postback URL
Affise
ext1
{ext1}
Additional macro for postback URL
Affise
ext2
{ext2}
Additional macro for postback URL
Affise
ext3
{ext3}
Additional macro for postback URL
Affise
transactionid
{transactionid}
Conversion identifier of the advertiser
Affise
date
{date}
Date and time of conversion committing (Y-m-d H:i:s)
Affise
click_date
{click_date}
Date and time of click committing (Y-m-d H:i:s)
Affise
offerid
{offerid}
Offer identifier in the system
Affise
offer_name
{offer_name}
Offer title in the system
Affise
status
{status}
Conversion status (Approved=1, Pending=2, Declined=3, Hold=5)
Affise
sum
{sum}
Conversion payout
Affise
city
{city}
City
Affise
geo
{geo}
Country
Affise
goal
{goal}
Goal number or value
Affise
currency
{currency}
Currency
Affise
comment
{comment}
Comment
Affise
time
{time}
Time of conversion committing (H:i:s)
Affise
date_only
{date_only}
Date of conversion committing (Y-m-d)
Affise
rand
{rand}
Unique number (UUID format)
Affise
referrer
{referrer}
Click referrer
Affise
custom_field1
{custom_field1}
Additional macro
Affise
custom_field2
{custom_field2}
Additional macro
Affise
custom_field3
{custom_field3}
Additional macro
Affise
custom_field4
{custom_field4}
Additional macro
Affise
custom_field5
{custom_field5}
Additional macro
Affise
custom_field6
{custom_field6}
Additional macro
Affise
custom_field7
{custom_field7}
Additional macro
Affise
os
{os}
OS family
Affise
timestamp
{timestamp}
Unix timestamp of conversion creation
Affise
fbclid
{fbclid}
Facebook click ID
Affise
promo_code
{promo_code}
Promo code
Affise
order_sum
{order_sum}
Conversion's price
Affise
order_currency
{order_currency}
Conversion's currency
Affise
user_id
{user_id}
ID of a user
Affise
clickid
{clickid}
Click ID
Affise
click_id
{click_id}
Click ID (alternative)
Affise
pid
{pid}
Affiliate ID
Affise
ip
{ip}
IP address
Affise
geo
{geo}
Country code (ISO 3166-1 alpha-2)
Affise
sub1
{sub1}
SubId1
Affise
sub2
{sub2}
SubId2
Affise
sub3
{sub3}
SubId3
Affise
sub4
{sub4}
SubId4
Affise
sub5
{sub5}
SubId5
Affise
sub6
{sub6}
SubId6
Affise
sub7
{sub7}
SubId7
Affise
sub8
{sub8}
SubId8
Affise
device_ua
{device_ua}
Device User Agent
Affise
offer_id
{offer_id}
Offer ID
Affise
rand
{rand}
Unique number (UUID format)
Affise
time
{time}
Time of click committing in UNIX format
Affise
city
{city}
City
Affise
time_petty
{time_petty}
Time of click committing in h:i:s format
Affise
date_only
{date_only}
Date of click committing (y-m-d)
Affise
affiliate_name
{affiliate_name}
Company name of the affiliate
Affise
advertiser_id
{advertiser_id}
ID of the advertiser
Affise
offer_name
{offer_name}
Offer title
Affise
referrer
{referrer}
Click referrer
Affise
promo_code
{promo_code}
Promo code
Affise
fbclid
{fbclid}
Facebook click ID
Affise
uagent
{uagent}
User Agent of user browser
Affise
ref_id
{ref_id}
Additional macro
Affise
os_id
{os_id}
Additional macro
Affise
ext1
{ext1}
Additional macro
Affise
ext2
{ext2}
Additional macro
Affise
ext3
{ext3}
Additional macro
Affise
transactionid
{transactionid}
Conversion identifier of the advertiser
Affise
date
{date}
Date and time of conversion committing (Y-m-d H:i:s)
Affise
click_date
{click_date}
Date and time of click committing (Y-m-d H:i:s)
Affise
offerid
{offerid}
Offer identifier in the system
Affise
status
{status}
Conversion status (Approved=1, Pending=2, Declined=3)
Affise
sum
{sum}
Conversion payout
Affise
goal
{goal}
Goal
Affise
currency
{currency}
Currency
Affise
comment
{comment}
Comment
Affise
custom_field1
{custom_field1}
Additional macro
Affise
custom_field2
{custom_field2}
Additional macro
Affise
custom_field3
{custom_field3}
Additional macro
Affise
custom_field4
{custom_field4}
Additional macro
Affise
custom_field5
{custom_field5}
Additional macro
Affise
custom_field6
{custom_field6}
Additional macro
Affise
custom_field7
{custom_field7}
Additional macro
Affise
os
{os}
OS family
Affise
timestamp
{timestamp}
Unix timestamp of conversion creation in UTC
Affise
user_id
{user_id}
ID of a user
Affise
amount
{amount}
Conversion revenue from advertiser
Affise
afprice
{afprice}
Conversion revenue from advertiser (alternate)
Affise
pid
{pid}
Affiliate ID (mandatory)
Affise
offer_id
{offer_id}
Offer ID (mandatory)
Affise
ip
{ip}
IP address
Affise
geo
{geo}
Country code (ISO 3166-1 alpha-2)
Affise
sub1
{sub1}
Sub ID #1
Affise
sub2
{sub2}
Sub ID #2
Affise
sub3
{sub3}
Sub ID #3
Affise
sub4
{sub4}
Sub ID #4
Affise
sub5
{sub5}
Sub ID #5
Affise
sub6
{sub6}
Sub ID #6
Affise
sub7
{sub7}
Sub ID #7
Affise
sub8
{sub8}
Sub ID #8
Affise
sub9
{sub9}
Sub ID #9 (certain plans)
Affise
sub10
{sub10}
Sub ID #10 (certain plans)
Affise
sub11
{sub11}
Sub ID #11
Affise
sub12
{sub12}
Sub ID #12
Affise
sub13
{sub13}
Sub ID #13
Affise
sub14
{sub14}
Sub ID #14
Affise
sub15
{sub15}
Sub ID #15
Affise
sub16
{sub16}
Sub ID #16
Affise
sub17
{sub17}
Sub ID #17
Affise
sub18
{sub18}
Sub ID #18
Affise
sub19
{sub19}
Sub ID #19
Affise
sub20
{sub20}
Sub ID #20
Affise
sub21
{sub21}
Sub ID #21
Affise
sub22
{sub22}
Sub ID #22
Affise
sub23
{sub23}
Sub ID #23
Affise
sub24
{sub24}
Sub ID #24
Affise
sub25
{sub25}
Sub ID #25
Affise
sub26
{sub26}
Sub ID #26
Affise
sub27
{sub27}
Sub ID #27
Affise
sub28
{sub28}
Sub ID #28
Affise
sub29
{sub29}
Sub ID #29
Affise
sub30
{sub30}
Sub ID #30
Affise
deeplink
{deeplink}
Deeplink
Affise
device_ua
{device_ua}
Device User Agent
Affise
os_version
{os_version}
OS version
Affise
device_model
{device_model}
Device model
Affise
rand
{rand}
Unique number (UUID format)
Affise
time
{time}
Unix time
Affise
city
{city}
City
Affise
time_petty
{time_petty}
Time of click committing (h:i:s)
Affise
date_only
{date_only}
Date of click committing (y-m-d)
Affise
affiliate_name
{affiliate_name}
Company name of an affiliate
Affise
advertiser_id
{advertiser_id}
ID of Advertiser
Affise
offer_name
{offer_name}
Offer title
Affise
referrer
{referrer}
Click referrer
Affise
impression_id
{impression_id}
External impression ID
Affise
aimp_id
{aimp_id}
Affise impression ID
Affise
language
{language}
Device language
Affise
fbclid
{fbclid}
Facebook click ID
Trackier
camp_id
{camp_id}
Short ID of campaign
Trackier
campaign_id
{campaign_id}
Long hashed ID of campaign
Trackier
campaign_title
{campaign_title}
Title of campaign
Trackier
publisher_id
{publisher_id}
ID of publisher running the campaign
Trackier
aff_name
{aff_name}
Name of publisher running the campaign
Trackier
aff_username
{aff_username}
Username of publisher running the campaign
Trackier
aff_id
{aff_id}
Long publisher ID (24 characters)
Trackier
affiliate_ref
{affiliate_ref}
Affiliate reference ID
Trackier
source
{source}
Sub publisher ID
Trackier
sub_source
{sub_source}
Sub source ID (iOS 14.5+)
Trackier
pub_camp_id
{pub_camp_id}
Publisher campaign ID (iOS 14.5+)
Trackier
pub_group_id
{pub_group_id}
Publisher group ID
Trackier
aff_chain
{aff_chain}
Macro to pass sub IDs in publisher postback
Trackier
source_enc
{source_enc}
Encoded source value
Trackier
date_enc
{date_enc}
Encoded date macro
Trackier
region
{region}
State/Region of the click-generated IP
Trackier
city
{city}
City of the click-generated IP
Trackier
conv_revenue
{conv_revenue}
Revenue of the default goal
Trackier
conv_rp_currency
{conv_rp_currency}
Currency in which revenue is reflected
Trackier
adv_id
{adv_id}
Long advertiser ID
Trackier
advertiser_id
{advertiser_id}
Short advertiser ID
Trackier
advertiser_ref
{advertiser_ref}
Advertiser reference ID
Trackier
advertiser_name
{advertiser_name}
Advertiser name
Trackier
tdomain
{tdomain}
Tracking domain on which the campaign runs
Trackier
click_id
{click_id}
Unique ID of click event recorded
Trackier
click_time
{click_time}
Timestamp for the click event
Trackier
click_datetime
{click_datetime}
Date and time of click event (Y-m-d H:i:s)
Trackier
gaid
{gaid}
Google Advertising ID
Trackier
idfa
{idfa}
Apple identifier for advertising
Trackier
android_id
{android_id}
Android device ID
Trackier
app_id
{app_id}
App ID passed in tracking link
Trackier
app_name
{app_name}
App name passed in tracking link
Trackier
creative_name
{creative_name}
Creative name in tracking link
Trackier
p1
{p1}
Tracking parameter appended in tracking URL
Trackier
p2
{p2}
Tracking parameter appended in tracking URL
Trackier
p3
{p3}
Tracking parameter appended in tracking URL
Trackier
p4
{p4}
Tracking parameter appended in tracking URL
Trackier
p5
{p5}
Tracking parameter appended in tracking URL
Trackier
p6
{p6}
Tracking parameter appended in tracking URL
Trackier
p7
{p7}
Tracking parameter appended in tracking URL
Trackier
p8
{p8}
Tracking parameter appended in tracking URL
Trackier
p9
{p9}
Tracking parameter appended in tracking URL
Trackier
p10
{p10}
Tracking parameter appended in tracking URL
Trackier
p11
{p11}
Tracking parameter appended in tracking URL
Trackier
p12
{p12}
Tracking parameter appended in tracking URL
Trackier
p13
{p13}
Tracking parameter appended in tracking URL
Trackier
p14
{p14}
Tracking parameter appended in tracking URL
Trackier
p15
{p15}
Tracking parameter appended in tracking URL
Trackier
erid
{erid}
Tracking parameter appended in tracking URL
Trackier
device_id
{device_id}
Device ID for app installs campaign (postback only)
Trackier
payout
{payout}
Payout amount in default currency (postback)
Trackier
sale_amount
{sale_amount}
Sale amount in default currency (postback)
Trackier
currency
{currency}
Currency 3-letter code (postback)
Trackier
payout_usd
{payout_usd}
Payout amount in USD (postback)
Trackier
sale_amount_usd
{sale_amount_usd}
Sale amount in USD (postback)
Trackier
original_sale_amount
{original_sale_amount}
Sale amount passed by advertiser without conversion (postback)
Trackier
original_sale_currency
{original_sale_currency}
Sale amount currency passed by advertiser (postback)
Trackier
txn_id
{txn_id}
Transaction ID
Trackier
payout_eur
{payout_eur}
Payout amount in EUR (postback)
Trackier
user_agent
{user_agent}
Browser on which the click occurred
Trackier
device
{device}
Device recorded on click (desktop, mobile etc)
Trackier
device_lang
{device_lang}
Device language recorded on click/impression
Trackier
referer
{referer}
Referring domain for the click event
Trackier
country_id
{country_id}
2-digit country ID
Trackier
ip
{ip}
Click IP of user
Trackier
conversion_ip
{conversion_ip}
Conversion IP of user
Trackier
sub1
{sub1}
SubID1 appended in image pixel URL
Trackier
sub2
{sub2}
SubID2 appended in image pixel URL
Trackier
sub3
{sub3}
SubID3 appended in image pixel URL
Trackier
sub4
{sub4}
SubID4 appended in image pixel URL
Trackier
sub5
{sub5}
SubID5 appended in image pixel URL
Trackier
sub6
{sub6}
SubID6 appended in image pixel URL
Trackier
sub7
{sub7}
SubID7 appended in image pixel URL
Trackier
sub8
{sub8}
SubID8 appended in image pixel URL
Trackier
sub9
{sub9}
SubID9 appended in image pixel URL
Trackier
sub10
{sub10}
SubID10 appended in image pixel URL
Trackier
sub11
{sub11}
SubID11 appended in image pixel URL
Trackier
sub12
{sub12}
SubID12 appended in image pixel URL
Trackier
sub13
{sub13}
SubID13 appended in image pixel URL
Trackier
sub14
{sub14}
SubID14 appended in image pixel URL
Trackier
sub15
{sub15}
SubID15 appended in image pixel URL
Trackier
conversion_id
{conversion_id}
Conversion ID of any conversion, sale, goal etc
Trackier
conversion_status
{conversion_status}
Conversion status
Trackier
url_id
{url_id}
Numeric ID of landing page used
Trackier
url
{url}
Macro for deeplink (click tracking)
Trackier
path
{path}
Macro for deeplink (click tracking)
Trackier
random_10
{random_10}
Random number between 0 and 10
Trackier
random_25
{random_25}
Random number between 0 and 25
Trackier
random_50
{random_50}
Random number between 0 and 50
Trackier
random_100
{random_100}
Random number between 0 and 100
Trackier
random4
{random4}
Random number between 1000 and 9999
Trackier
random5
{random5}
Random number between 10000 and 99999
Trackier
random6
{random6}
Random number between 100000 and 999999
Trackier
random
{random}
7-15 digit alphanumeric ID
Trackier
conversion_date
{conversion_date}
Conversion date
Trackier
conversion_datetime
{conversion_datetime}
Conversion date and time
Trackier
conversion_time
{conversion_time}
Conversion time
Trackier
fbclid
{fbclid}
Facebook click ID
Trackier
gclid
{gclid}
Google click ID
Trackier
wbraid
{wbraid}
Google click ID (iOS)
Trackier
gbraid
{gbraid}
Google click ID (Android)
Trackier
unix_time_stamp
{unix_time_stamp}
Unix time stamp
Trackier
isp
{isp}
Internet service provider
Trackier
os
{os}
Operating system
Trackier
os_version
{os_version}
Operating system version
Trackier
goal_id
{goal_id}
Goal ID (postback)
Trackier
goal_title
{goal_title}
Goal title (postback)
Trackier
goal_value
{goal_value}
Goal value (postback)
Trackier
goal_name
{goal_name}
Goal name (postback)
Trackier
goal_val
{goal_val}
Goal value (postback)
Trackier
note
{note}
Conversion note (postback)
Trackier
esku
{esku}
Product SKU
Trackier
ecqu
{ecqu}
Product quantity
Trackier
epid
{epid}
Product ID
Trackier
epn
{epn}
Product name
Trackier
epbrand
{epbrand}
Product brand
Trackier
coupon_code
{coupon_code}
Coupon code
Trackier
conn_type
{conn_type}
Connection type
CAKE
leadid
Conversion or lead ID assigned by CAKE
CAKE
affid
Affiliate ID
CAKE
oid
Offer ID
CAKE
campid
Campaign ID
CAKE
cid
Creative ID
CAKE
tid
Transaction ID
CAKE
s1
Sub ID 1 (reserved for sub affiliate IDs)
CAKE
s2
Sub ID 2
CAKE
s3
Sub ID 3
CAKE
s4
Sub ID 4
CAKE
s5
Sub ID 5
CAKE
price
Price or payout value
CAKE
udid
Unique Device Identifier (UDID)
CAKE
ip
Conversion IP address
CAKE
sourceip
Click IP address
CAKE
utcunixtime
Conversion timestamp in UNIX format
CAKE
sourcetime
Conversion timestamp in full format
CAKE
price
Affiliate payout
CAKE
sourceip
Click IP address
CAKE
ip
Conversion IP address
CAKE
userid
Advertiser's user identifier passed in the u= parameter
CAKE
eid
CAKE event ID
CAKE
leadid
Numeric conversion ID or alpha‑numeric lead ID (for lead distribution)
CAKE
tid
Advertiser's transaction ID passed in t=
CAKE
utcunixtime
Conversion timestamp in UNIX format
CAKE
sourcedate
Conversion timestamp in standard format
CAKE
convdate
Conversion date in UTC format
CAKE
convunixtime
Conversion date in UNIX format
CAKE
leadtiername
Lead tier name (URL encoded)
CAKE
d
Day of the year
CAKE
adv1
Advertiser Sub ID 1
CAKE
adv2
Advertiser Sub ID 2
CAKE
adv3
Advertiser Sub ID 3
CAKE
adv4
Advertiser Sub ID 4
CAKE
adv5
Advertiser Sub ID 5
CAKE
adv6
Advertiser Sub ID 6
CAKE
adv7
Advertiser Sub ID 7
CAKE
adv8
Advertiser Sub ID 8
CAKE
adv9
Advertiser Sub ID 9
CAKE
adv10
Advertiser Sub ID 10
CAKE
ecsk
Line item SKU
CAKE
ecqu
Line item quantity
CAKE
ecpr
Line item price per item
CAKE
ecld
Line item discount
CAKE
ecv
Voucher code
CAKE
ecc
Coupon code
CAKE
eccu
Order currency
CAKE
ecd
Order discount
CAKE
ecst
Order sub total
CAKE
ectx
Order tax
CAKE
ecsh
Order shipping
CAKE
ecco
Shipping country
CAKE
ecrg
Shipping region
CAKE
ect
Order total
TUNE
offer_id
ID of the offer
TUNE
offer_name
Name of the offer
TUNE
offer_ref
Reference ID for the offer
TUNE
goal_id
ID of the goal for the offer
TUNE
affiliate_id
ID of the affiliate
TUNE
affiliate_name
Company name of the affiliate
TUNE
affiliate_ref
Reference ID for the affiliate
TUNE
source
Source value specified in the tracking link
TUNE
aff_sub
Affiliate sub parameter specified in the tracking link
TUNE
aff_sub2
Affiliate sub 2 specified in the tracking link
TUNE
aff_sub3
Affiliate sub 3 specified in the tracking link
TUNE
aff_sub4
Affiliate sub 4 specified in the tracking link
TUNE
aff_sub5
Affiliate sub 5 specified in the tracking link
TUNE
aff_click_id
Affiliate click ID specified in the tracking link
TUNE
aff_unique1
Affiliate unique value 1 specified in the tracking link
TUNE
aff_unique2
Affiliate unique value 2 specified in the tracking link
TUNE
aff_unique3
Affiliate unique value 3 specified in the tracking link
TUNE
aff_unique4
Affiliate unique value 4 specified in the tracking link
TUNE
aff_unique5
Affiliate unique value 5 specified in the tracking link
TUNE
offer_url_id
ID of the offer URL for the offer
TUNE
offer_file_id
ID of the creative file for the offer
TUNE
file_name
Name of the creative file for the offer
TUNE
advertiser_id
ID of the advertiser
TUNE
advertiser_ref
Reference ID for the advertiser
TUNE
adv_sub
Advertiser sub parameter specified in the conversion pixel/URL
TUNE
transaction_id
Transaction ID of your network
TUNE
session_ip
IP address that started the tracking session
TUNE
ip
IP address that made the conversion request
TUNE
date
Current date of conversion (YYYY-MM-DD)
TUNE
time
Current time of conversion (HH:MM:SS)
TUNE
datetime
Current date and time of conversion (YYYY-MM-DD HH:MM:SS)
TUNE
ran
Randomly generated number
TUNE
currency
Three-letter currency code
TUNE
payout
Amount paid to affiliate for the conversion
TUNE
sale_amount
Sale amount generated for the advertiser
TUNE
device_id
User's mobile device ID
Impact
CampaignId
Campaign ID
Impact
ActionTrackerId
Action Tracker ID
Impact
MediaPartnerId
Media Partner ID
Impact
CampaignName
Campaign Name
Impact
ActionTrackerName
Action Tracker Name
Impact
MediaPartnerName
Media Partner Name
Impact
ActionId
Action ID
Impact
Status
Action status
Impact
StatusDetail
Details about the action status
Impact
AdId
Ad ID
Impact
Payout
Payout amount to the media partner (advertiser currency)
Impact
DeltaPayout
Change of the payout amount
Impact
IntendedPayout
Intended payout amount for an overlimit action
Impact
Amount
Action amount in network currency (sales only)
Impact
DeltaAmount
Corrected amount from previous action
Impact
IntendedAmount
Intended sale amount for an overlimit action
Impact
Currency
Currency for the action
Impact
OriginalCurrency
Original currency for the action
Impact
EventDate
Date when the conversion took place
Impact
CreationDate
Date the action is created in the system
Impact
LockingDate
Date when the action will be locked
Impact
ClearedDate
Date when the action will be cleared
Impact
ReferringDomain
Domain where the referral took place
Impact
LandingPageUrl
URL of the landing page
Impact
CustomerArea
Customer area derived from IP address
Impact
CustomerCity
Customer city derived from IP address
Impact
CustomerRegion
Customer region derived from IP address
Impact
CustomerCountry
Customer country code derived from IP address
Impact
SharedId
Value that a media partner can include in the click URL
Impact
SubId1
Sub ID 1 value included in the click URL
Impact
SubId2
Sub ID 2 value included in the click URL
Impact
SubId3
Sub ID 3 value included in the click URL
Impact
Numeric2
Numeric parameter supplied with the reported action
Impact
Numeric3
Numeric parameter supplied with the reported action
Impact
OriginalOrderTax
Tax for order in cart currency
Impact
OriginalOrderShipping
Shipping for order in cart currency
Impact
OriginalOrderDiscount
Discount in cart currency
Impact
ActionType
Type of action (REGULAR, CALL, CPC, etc.)
Impact
IpAddress
IP address of the winning referrer
Impact
CallerId
Caller ID
Impact
ActionModificationId
Unique ID of modification event
Impact
SubId1
Sub ID 1 of the winning referrer
Impact
SubId2
Sub ID 2 of the winning referrer
Impact
SubId3
Sub ID 3 of the winning referrer
Impact
SharedId
Shared ID of the winning referrer
Impact
ClickID
Click ID of the winning referrer
Impact
RefUUID
Unique ID of the winning referrer
Impact
RefBidKeyword
Bid keyword parameter value
Impact
ReferringType
Type of referring event
Impact
RefEventDate
Event date of the winning referrer
Impact
RefEventDateUnix
Unix timestamp of the referral event
Impact
RefTrafficCat
Traffic category of the winning referrer
Impact
RefTrafficSrc
Traffic source of the winning referrer
Impact
RefAdId
Ad ID of the winning referrer
Impact
RefAdNetwork
Ad network of the winning referrer
Impact
RefAdCampaign
Ad campaign of the winning referrer
Impact
RefAdName
Ad name of the winning referrer
Impact
RefAdType
Ad type of the winning referrer
Impact
RefParam1
Param 1 value of the winning referrer
Impact
RefParam2
Param 2 value of the winning referrer
Impact
RefParam3
Param 3 value of the winning referrer
Impact
RefParam4
Param 4 value of the winning referrer
Impact
UserAgent
Conversion user agent
Impact
RefUserAgent
Referral user agent
Impact
Event
Event code from the event conversion parameter
Impact
EventName
Mobile event name
Impact
appPackage
Mobile app package
Impact
appName
Mobile app name
Impact
appVersion
Mobile app version
Impact
deviceOs
Device operating system
Impact
deviceOsVersion
Device operating system version
Impact
deviceManuf
Device manufacturer
Impact
deviceModel
Device model
Impact
macAddress
MAC address in upper case
Impact
macAddressLower
MAC address in lower case
Impact
macAddressAlpha
MAC address without colons
Impact
macAddressAlphaLower
MAC address without colons (lower case)
Impact
macAddressSha1
MAC address hashed using SHA1
Impact
macAddressSha1Lower
MAC address hashed using SHA1 (lower case)
Impact
macAddressMd5
MAC address hashed using MD5
Impact
macAddressMd5Lower
MAC address hashed using MD5 (lower case)
Impact
iosIfa
iOS Advertising Identifier
Impact
iosIfaSha1
iOS Advertising Identifier hashed using SHA1
Impact
iosIfaMd5
iOS Advertising Identifier hashed using MD5
Impact
iosIfaNoHyphens
iOS Advertising Identifier without hyphens
Impact
iosAdTracking
iOS Ad tracking setting
Impact
androidId
Android ID
Impact
androidIdSha1
Android ID hashed using SHA1
Impact
androidIdMd5
Android ID hashed using MD5
Impact
odin1
SHA-1 hash of the phone's WiFi adapter MAC address
Impact
openUdid
OpenUDID of device
Impact
deviceId
Device ID
Impact
deviceIp
Device IP address
Impact
ActionTrackerName
Name of the action tracker
Impact
CampaignId
Campaign ID
Impact
CampaignName
Campaign name
Impact
MediaPartnerId
Media partner ID
Impact
MediaPartnerName
Media partner name
Impact
SubId1
Sub ID 1
Impact
SubId2
Sub ID 2
Impact
SubId3
Sub ID 3
Impact
AdId
Ad ID
Impact
ActionTrackerId
Action tracker ID
Impact
ActionId
Action ID
Impact
Amount
Action amount
Impact
Currency
Currency
Impact
Payout
Payout amount
Impact
EventDate
Date of event
Impact
Status
Status of action
Impact
StatusDetail
Details about status
Impact
LandingPageUrl
Landing page URL
Impact
SharedId
Shared ID
Impact
PromoCode
Promotion code used
Impact
RefCustomerCountry
Country of the referred customer
Taboola
creative_name
{creative_name}
Custom creative name given by the advertiser (optional field)
Taboola
custom_id
{custom_id}
Custom creative ID given by the advertiser (optional field)
Taboola
site
{site}
Publisher site or application name
Taboola
site_id
{site_id}
Unique site ID for the publisher site or app
Taboola
site_domain
{site_domain}
Name of the website or URL
Taboola
thumbnail
{thumbnail}
Image or video URL (thumbnail)
Taboola
title
{title}
Headline for the item (ad title)
Taboola
timestamp
{timestamp}
Timestamp for when the item was served
Taboola
cachebuster
{cachebuster}
Random numeric string per impression for cache-busting
Taboola
platform
{platform}
User platform (Desktop, Mobile, or Tablet)
Taboola
campaign_id
{campaign_id}
Unique Realize campaign ID
Taboola
campaign_name
{campaign_name}
Campaign name as defined in the management page
Taboola
campaign_item_id
{campaign_item_id}
Unique Realize item ID
Taboola
cpc
{cpc}
Realtime CPC bid of each click (encrypted)
Taboola
GDPR
${GDPR}
Indicates if GDPR applies: 0 means no; 1 means yes
Taboola
GDPR_CONSENT_XXXXX
${GDPR_CONSENT_XXXXX}
Encodes the TC string from the CMP JS API or OpenRTB; XXXXX is vendor ID
Outbrain
timestamp
{timestamp}
UNIX timestamp of the impression or click
Outbrain
cachebuster
{cachebuster}
Random number used to circumvent browser and server caching
Outbrain
mediasource
{mediasource}
Media source name (slug)
Outbrain
publisher
{publisher}
Domain of the publisher where the ad was shown
Outbrain
placement
{placement}
ID or name of the ad placement
Outbrain
idfa
{idfa}
iOS identifier for advertising
Outbrain
idfa_lat
{idfa_lat}
Flag indicating that the user has limited ad tracking turned on
Outbrain
aaid
{aaid}
Android advertising identifier
Outbrain
aaid_lat
{aaid_lat}
Flag indicating that the user has limited ad tracking turned on
Outbrain
campaignid
{campaignid}
ID of the campaign that served the ad
Outbrain
adgroupid
{adgroupid}
ID of the ad group that served the ad
Outbrain
contentadid
{contentadid}
ID of the ad (creative) that was served
Outbrain
postbackid
{postbackid}
Unique click identifier used to connect conversions with specific clicks
Outbrain
random
{random}
Number guaranteed to be random for every event
Outbrain
pageurl
{pageurl}
URL of the page where the ad was displayed
Outbrain
width
{width}
Width of the ad unit (VAST tag only)
Outbrain
height
{height}
Height of the ad unit (VAST tag only)
Outbrain
gdpr
{gdpr}
GDPR consent value: 1 if consent, 2 if no consent
Outbrain
gdpr_consent_xxxx
{gdpr_consent_xxxx}
GDPR consent string for specific vendor (xxx is vendor ID)
Outbrain
us_privacy
{us_privacy}
CCPA consent string
Outbrain
title
{title}
Ad headline or title
MGID
campaign_id
{campaign_id}
ID of the campaign
MGID
category_id
{category_id}
ID of the ad category
MGID
click_id
{click_id}
Provides click parameters for post-back reporting
MGID
click_price
{click_price}
Reports the cost actually paid for the click
MGID
geo
{geo}
Geographical region of the user
MGID
teaser_id
{teaser_id}
Unique ad (teaser) ID
MGID
widget_id
{widget_id}
ID of the placement (publisher/website)
MGID
City
{City}
Inserts the user’s city into the ad copy
MGID
Country
{Country}
Inserts the user’s country into the ad copy
PropellerAds
SUBID
${SUBID}
Unique ID for tracking conversions
PropellerAds
zoneid
{zoneid}
Unique ID of the ad zone where the ad is displayed
PropellerAds
subzone_id
{subzone_id}
Unique ID of the subzone
PropellerAds
campaignid
{campaignid}
ID of the campaign
PropellerAds
os
{os}
User’s operating system
PropellerAds
country
{country}
User’s country in two-letter code
PropellerAds
cost
{cost}
Price of the click or impression
PropellerAds
device
{device}
Name of the user’s device
PropellerAds
browser
{browser}
User’s browser
PropellerAds
browserversion
{browserversion}
Version of the user’s browser
PropellerAds
osversion
{osversion}
Version of the user’s operating system
PropellerAds
countryname
{countryname}
Name of the user’s country
PropellerAds
region
{region}
Name of the user’s region (district/state)
PropellerAds
isp
{isp}
Name of the user’s Internet Service Provider
PropellerAds
useragent
{useragent}
User’s raw user-agent
PropellerAds
language
{language}
Language of the user’s browser
PropellerAds
connection_type
{connection_type}
User’s connection type
PropellerAds
carrier
{carrier}
Name of the user’s mobile carrier
PropellerAds
clickID
{clickID}
Unique ID of the click
PropellerAds
bannerid
{bannerid}
Unique ID of the creative (banner)
PropellerAds
user_activity
{user_activity}
User’s activity level
PropellerAds
payout
{payout}
Payment for each conversion received from your CPA network
PropellerAds
zone_type
{zone_type}
Type of push (classic or in-page)
PropellerAds
survey_exit_type
{survey_exit_type}
Type of the survey
AdRoll
ADROLL:CAMPAIGN_TYPE
[ADROLL:CAMPAIGN_TYPE]
AdRoll campaign type
AdRoll
ADROLL:CAMPAIGN_NAME
[ADROLL:CAMPAIGN_NAME]
Name of the AdRoll campaign
AdRoll
ADROLL:ADVERTISABLE_EID
[ADROLL:ADVERTISABLE_EID]
Unique advertiser ID (advertisable EID)
AdRoll
ADROLL:CAMPAIGN_EID
[ADROLL:CAMPAIGN_EID]
Unique campaign ID (EID)
AdRoll
ADROLL:AD_GROUP_EID
[ADROLL:AD_GROUP_EID]
Unique ad group ID (EID)
AdRoll
ADROLL:AD_EID
[ADROLL:AD_EID]
Unique ad ID (EID)
AdRoll
ADROLL:MOBILE_ID
[ADROLL:MOBILE_ID]
Mobile ID of the user
AdRoll
ADROLL:CLICK_ID
[ADROLL:CLICK_ID]
Unique click ID
AdRoll
ADROLL:DOMAIN
[ADROLL:DOMAIN]
Domain where the ad was served
AdRoll
ADROLL:NETWORK
[ADROLL:NETWORK]
Ad network
AdRoll
ADROLL:DEVICE_TYPE
[ADROLL:DEVICE_TYPE]
Type of device
AdRoll
timestamp
[timestamp]
Timestamp of the event (view or click)
AdRoll
ADROLL_HEIGHT
[ADROLL_HEIGHT]
Height of the ad (view)
AdRoll
ADROLL_WIDTH
[ADROLL_WIDTH]
Width of the ad (view)
AdRoll
CAMPAIGN_EID
[CAMPAIGN_EID]
Campaign ID (view)
AdRoll
ADGROUP_EID
[ADGROUP_EID]
Ad group ID (view)
AdRoll
AD_EID
[AD_EID]
Ad ID (view)
AdRoll
PLACEMENT
[PLACEMENT]
Placement where the ad was shown
AdRoll
ADROLL:AD_EID (Facebook)
[ADROLL:AD_EID]
Unique ad ID for Facebook ads
AdRoll
ADROLL:CAMPAIGN_TYPE (Facebook)
[ADROLL:CAMPAIGN_TYPE]
Campaign type for Facebook ads
AdRoll
ADROLL:ADVERTISABLE_EID (Facebook)
[ADROLL:ADVERTISABLE_EID]
Advertiser ID for Facebook ads
AdRoll
ADROLL_HEIGHT (Facebook)
[ADROLL_HEIGHT]
Ad height for Facebook ads
AdRoll
ADROLL_WIDTH (Facebook)
[ADROLL_WIDTH]
Ad width for Facebook ads
AdRoll
AD_EID (Facebook)
[AD_EID]
Ad ID for Facebook ads
AdRoll
ADROLL:AD_GROUP_EID (Facebook)
[ADROLL:AD_GROUP_EID]
Ad group ID for Facebook dynamic ads
AdRoll
ADROLL:CAMPAIGN_NAME (Facebook)
[ADROLL:CAMPAIGN_NAME]
Campaign name for Facebook dynamic ads
AdRoll
ADROLL:CAMPAIGN_EID (Facebook)
[ADROLL:CAMPAIGN_EID]
Campaign ID for Facebook dynamic ads
AdRoll
CAMPAIGN_EID (Facebook)
[CAMPAIGN_EID]
Campaign ID for Facebook dynamic ads
AdRoll
ADGROUP_EID (Facebook)
[ADGROUP_EID]
Ad group ID for Facebook dynamic ads
Revcontent
widget_id
{widget_id}
Numerical identifier of the widget where the click occurred
Revcontent
content_id
{content_id}
Numerical identifier of the content clicked on
Revcontent
content_headline
{content_headline}
Headline of the content clicked on
Revcontent
boost_id
{boost_id}
Numerical identifier of the campaign (boost) clicked on
Revcontent
adv_targets
{adv_targets}
Traffic type the creative was serving based on
Revcontent
target_id
{target_id}
Numerical identifier of the traffic type the creative was serving based on
Revcontent
site_name
{site_name}
Referrer domain name
Revcontent
user_ip
{user_ip}
IP address of the user clicking on the content
Revcontent
city
{city}
City of the user clicking on the content
Revcontent
state
{state}
State of the user clicking on the content
Revcontent
country
{country}
Country of the user clicking on the content
Revcontent
city|state|country
{city|state|country}
Combined city, state and country of the user
ExoClick
actual_cost
{actual_cost}
Actual CPM/CPC paid for each impression/click
ExoClick
campaign_id
{campaign_id}
ID of the campaign
ExoClick
category_id
{category_id}
ID of the category detected
ExoClick
conversions_tracking
{conversions_tracking}
Unique string containing details to notify a conversion
ExoClick
cost
{cost}
Cost of the click or impression
ExoClick
country
{country}
3-character country code of the visitor
ExoClick
format
{format}
Banner size, e.g. 300×250
ExoClick
keyword
{keyword}
Keyword matched in case of keyword-targeted campaigns
ExoClick
language
{language}
Language of the visitor
ExoClick
pricing_model
{pricing_model}
Pricing model of the campaign (1=CPC, 2=CPM, etc.)
ExoClick
site_id
{site_id}
ID number of the site where the ad is displayed
ExoClick
src_hostname
{src_hostname}
Publisher-submitted site name (without protocol)
ExoClick
sub
{sub}
Sub ID from the ad zone
ExoClick
tags
{tags}
List of keywords identified for the ad impression
ExoClick
time
{time}
Timestamp used as a cache buster
ExoClick
variation_id
{variation_id}
ID of the variation (banner or landing page)
ExoClick
zone_id
{zone_id}
ID of the ad zone where the ad is displayed
ExoClick
url
{url}
Full URL of the site submitted by the publisher
ExoClick
email_encoded
{email_encoded}
Encoded email of logged-in user (available on request)
ExoClick
country_name
{country_name}
Localized country name of the visitor
ExoClick
region
{region}
Localized region name of the visitor
ExoClick
city
{city}
Localized city name of the visitor
ExoClick
day
{day}
Localized day when the visitor is seeing the ad
ExoClick
operating_system
{operating_system}
Operating system of the visitor
ExoClick
device
{device}
Device used by the visitor
ExoClick
carrier
{carrier}
Carrier used by the visitor
ExoClick
language_local
{language}
Localized language of the visitor
ExoClick
email_encoded_native
{email_encoded}
Encoded email for native/push ads (available on request)
TikTok Ads
AID
__AID__
Captures the ID of the ad group
TikTok Ads
AID_NAME
__AID_NAME__
Captures the name of the ad group
TikTok Ads
CAMPAIGN_ID
__CAMPAIGN_ID__
Captures the ID of the campaign
TikTok Ads
CAMPAIGN_NAME
__CAMPAIGN_NAME__
Captures the name of the campaign
TikTok Ads
CID
__CID__
Captures the ID of the ad
TikTok Ads
CID_NAME
__CID_NAME__
Captures the name of the ad
TikTok Ads
PLACEMENT
__PLACEMENT__
Captures the placement that resulted in the ad click
Facebook Ads
ad.id
{{ad.id}}
Unique identifier of the ad
Facebook Ads
ad.name
{{ad.name}}
Name of the ad at the time of its publication
Facebook Ads
adset.id
{{adset.id}}
Unique identifier of the ad set
Facebook Ads
adset.name
{{adset.name}}
Name of the ad set at the time of its publication
Facebook Ads
campaign.id
{{campaign.id}}
Unique identifier of the campaign
Facebook Ads
campaign.name
{{campaign.name}}
Name of the campaign at the time of its publication
Facebook Ads
placement
{{placement}}
Ad placement that resulted in the click
Facebook Ads
site_source_name
{{site_source_name}}
Meta platform source (e.g., Audience Network, Facebook, Messenger, Instagram)
Google Ads
campaignid
{campaignid}
Campaign ID; helps identify which campaign served the ad
Google Ads
adgroupid
{adgroupid}
Ad group ID; identifies the ad group that served the ad
Google Ads
feeditemid
{feeditemid}
ID of the feed-based or legacy asset that was clicked
Google Ads
extensionid
{extensionid}
ID of the asset-based or upgraded asset that was clicked
Google Ads
targetid
{targetid}
ID of the keyword, dynamic search ad target, remarketing list, product partition or hotel group that triggered the ad
Google Ads
loc_interest_ms
{loc_interest_ms}
ID of the location of interest that helped trigger the ad
Google Ads
loc_physical_ms
{loc_physical_ms}
ID of the geographical location of the click
Google Ads
matchtype
{matchtype}
Match type of the keyword that triggered the ad (e = exact, p = phrase, b = broad)
Google Ads
network
{network}
Network where the click came from (g=Google search, s=search partners, d=Display Network, ytv=YouTube, vp=video partners, gtv=Google TV, x=Performance Max, e=App campaigns for engagement)
Google Ads
device
{device}
Device the click came from: m=mobile, t=tablet, c=computer
Google Ads
devicemodel
{devicemodel}
Model of phone or tablet from which the click came (Display Network only)
Google Ads
gclid
{gclid}
Google click identifier of a click from your ad
Google Ads
ifmobile
{ifmobile:[value]}
Inserts specified value if the ad is clicked from a mobile phone
Google Ads
ifnotmobile
{ifnotmobile:[value]}
Inserts specified value if the ad is clicked from a computer or tablet
Google Ads
ifsearch
{ifsearch:[value]}
Inserts specified value if the ad is clicked from a site in the Google Search Network
Google Ads
ifcontent
{ifcontent:[value]}
Inserts specified value if the ad is clicked from a site in the Google Display Network
Google Ads
creative
{creative}
Unique ID for your ad
Google Ads
keyword
{keyword}
Keyword from your account that matches the search query or content
Google Ads
placement
{placement}
Content site or placement targeting criteria where your ad was clicked